Key facts
Moreover, the demand for flexible learning options has skyrocketed as traditional qualifications increasingly face scrutiny for their perceived return of investment [2].
At Kwizie, we recognize that content creators and online tutors constantly struggle to engage their audiences due to the passive and linear nature of the video media format [4, 6]. This is particularly problematic in flipped learning models adopted by many educational institutions today: learners fail to fully engage in the knowledge and skills presented in assigned videos by tutors, resulting in completely unproductive face-to-face workshops [5].
Our mission at Kwizie is to be the best tool at awarding and boosting video engagement for online learning with video.
Kwizie achieves this mission by creating gamified quiz tests based on any video with AI in minutes. We envision a world where learners are highly motivated, actively involved, and awarded for their engagement of video content.
Kwizie was founded on the belief that active engagement is the key to transforming passive content into meaningful experiences.
"What drives us is our deep passion for unleashing curiosity in everyone through fun, active, and social engagement from any kind of content with AI." - Chris Petrie CEO, Co-Founder
Engagement is the First Step to Learning & Understanding
We fundamentally believe that engagement is the essential first step before any learning and understanding of content can take place, which ultimately drives meaningful change.
We view the recent advances in AI as a significant leap forward in digital technologies, akin to Steve Jobs' analogy of the computer as a "bicycle for the mind." At Kwizie, we see AI as an extremely useful assistant that greatly enhances our productivity. However, we firmly believe that AI should complement, not replace, human experts. Thus, it is crucial that AI-generated content is always checked and verified by humans that are competent in the target domain(s).
Unlock the full potential of video! Join us at Kwizie as we transform the way people engage with video content.
References:
[1] Oxford Economics: The State of the Creator Economy
[2] LA Times: Gen Z spends half its waking hours on screen time. Here’s the good and bad news for Hollywood
[3] Pew Research: Teens, Social Media, and Technology 2022
[4] Trends in Cognitive Sciences Journal: The critical role of retrieval practice in long-term retention
[5] Kwizie News & Insights: Impact Case Study: University of Auckland
[6] The Yale Journal of Biology and Medicine: How to Learn Effectively in Medical School: Test Yourself, Learn Actively, and Repeat in Intervals
We are driven by building the great products that revolutionize video engagement.
CEO & Co-Founder